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Say Auf Wiedersen to Runway?

Leonicka Valcius: Say Auf Wiedersen to Runway?

Thursday, April 10, 2008

Say Auf Wiedersen to Runway?

Now, I always take AOL news with a grain of salt but I was pretty distressed when I saw this article. Apparently, there is a good possibility that season 5 of Project Runway will move from BRAVO to the worst of all TV networks - Lifetime!

I know, I know, the horror is overwhelming. But it seems like the process is already underway. In my opinion, Lifetime had a good reason for trying to nab such a great show, but ultimately it will be a lose-lose situation for all parties involved.

BRAVO: Project Runway is a great show with a passionate fan base. Losing it would be akin to losing an arm - not fatal but really really painful. Not to mention the huge amount of advertising dollars that comes with Project Runway. TRESemme hair care, L'Oreal Paris makeup, Saturn,, and ELLE magazine all poured money into making Project Runway a succes. Where is that money gonna go? Lifetime?

Lifetime: Sure they would be getting a great show to add to their line up. But the question remains: will the fans follow? I for one wouldn't watch Lifetime for anything. Also would Project Runway really improve their ratings? If people did tune in to Lifetime for Heidi's sake, they'd watch Project Runway and only Project Runway. Most likely they would use DVR to record it and skip the commercials - meaning that Lifetime advertisers would not reach a wider audience than they did before.

The Fans: After four succesful seasons on BRAVO, is it really necessary to move the show? BRAVO has a certain culture that the audience knows and loves. Lifetime has no culture. Or if it does, it is a dull bland culture that is about as enticing as cardboard flavored tofu. I could not imagine watching Project Runway and then seeing a commercial for Lifetime's next made-for-TV-movie about battered women. It just doesn't fit.

In other words no one would profit from this deal. Things should stay just the way they are: Project Runway continues to be one of the Top 5 shows on BRAVO and Lifetime continues to be a pathetic channel for pathetic women who have nothing better to do with their pathetic lives. That's just my opinion. But then again that's all that matters ;P

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Anonymous Anonymous said...

so yeah i have nothing more to add to the Bravo blog but i enjoyed reading your opinions. so many people are afraid to speak their minds, myself included sometimes, so i'm gonna try out your technique sometime

April 10, 2008 at 4:18 PM  

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